13 10 2020 Datao

Datao is a tech company that offers cost-efficient services in Data Science, Data Management,

Business Intelligence, and Software Engineering. During the creation of this brand the main focus was the analytic approach as an important phase of the overall process of data science.


We have created a face look-a-like icon emphasizing only the eyes as the most remarkable features of the face. Despite being easily distinguishable features, the eyes also symbolize an increased sense of perception, awareness and most likely, observation. 

In conclusion, eyes help us observe, realize deeper truths and in technological terms, analyze.


Moreover, we have designed a costume typeface using the same shapes as the icon, giving the brand a technological, futuristic look.